About us
A consultancy that cooks with you.
Juliana's beginnings as a ready-meal shop in Santa Cruz de Tenerife.
Behind Juliana Kind Food are Diana and Javi. It's a "traveling" project that has taken shape across several cities before happily coming home. We opened our doors in 2020 as a plant-based ready-meal shop in Santa Cruz de Tenerife.
Our mission has always been to introduce people to plant-based eating, showing that it can be delicious, healthy, and appealing to everyone.
The response was fantastic and we found that, when a dish tastes great, people set their preconceptions aside, enjoy it, and come back for more. It was a privilege to share those years with so many customers who are now friends.
We're convinced that, now more than ever, we all need to do our part to improve our relationship with the planet and everyone who lives on it. How we eat is crucial to securing a sustainable, fair, and healthy future for everyone.
Our team
From the shop to the consultancy.
In 2026 we decided to put that experience to work for the hospitality industry. We help businesses integrate plant-based options that capture current demand, are more profitable and appealing, and form a key part of a sustainability strategy under the 2030 Agenda, with a plan agreed with management and kitchen teams and the least possible disruption.
Diana Navarro Peremartí
Diana is co-founder of Juliana Kind Food. The project launched in 2020 as a ready-meal shop in Santa Cruz de Tenerife, before evolving into a consultancy in 2026. During those first years, she combined her passion for 100% plant-based cuisine, creating recipes and preparing the day's dishes, with the idea of offering a space to enjoy a delicious meal while building community. She also brings to the project over a decade leading teams and international store openings in fashion retail, management responsibilities, KPI analysis, and expansion for brands in Singapore, South Korea, and Malaysia. Through Juliana Kind Food, she helps restaurants and hotels add profitable, appealing plant-based options to their menus without losing their identity. Her profile combines business rigour and an international outlook with environmental and animal-rights awareness.
Javier Rodríguez Lozano
Javi is co-founder of Juliana Kind Food, where he has designed and prepared healthy, 100% plant-based ready meals since 2020, while also managing the shop commercially and operationally. He is a chef trained at the Escuela Superior de Hostelería de Barcelona (ESHOB); his international background includes time spent in restaurants in Singapore, deepening his knowledge of Southeast Asian cuisine. A great communicator and proactive by nature, he complements his culinary side with front-of-house and bar experience, giving him a cross-cutting view of the different areas of a business. He now puts all of that experience at the service of hotels and companies looking to develop a plant-based offering that is high-quality, profitable, and easy for their teams to implement, through consulting and training.
Book your call
It's time to stand out.
If you're interested in exploring how a more inclusive, sustainable offering can transform your menu and your numbers, book your free 1-hour call, no strings attached.