About us
Plant-based cooking that reaches your table.
Juliana's beginnings as a ready-meal shop in Santa Cruz de Tenerife.
Juliana Kind Food is Diana and Javi, a "traveling" project that took shape across several cities before happily coming home. We opened our doors in 2020 as a plant-based ready-meal shop in Santa Cruz de Tenerife.
Our mission has always been to introduce people to plant-based eating, showing that it can be delicious, healthy, and appealing to everyone.
The response was fantastic, and we found that when a dish tastes great, people set their preconceptions aside, enjoy it, and come back for more. It was a privilege to share those years with so many customers who are now friends too.
We're convinced that, now more than ever, we all need to do our part to improve our relationship with the planet and everyone who lives on it. How we eat is crucial to securing a sustainable, fair, and healthy future for everyone.
Our team
From the shop to workshops and the private chef.
In 2026 we decided to share what we'd learned in a different way: teaching our recipes and techniques in workshops, and bringing Juliana's cooking straight to your home with our private chef service.
Diana Navarro Peremartí
Diana is co-founder of Juliana Kind Food. The project launched in 2020 as a ready-meal shop in Santa Cruz de Tenerife, before evolving in 2026 into cooking workshops and the private chef service. During those first years, she combined her passion for 100% plant-based cuisine, creating recipes and preparing the day's dishes, with the idea of offering a space to enjoy a delicious meal while building community. She also brings to the project over a decade leading teams and international store openings in fashion retail, management responsibilities, KPI analysis, and expansion for brands in Singapore, South Korea, and Malaysia. Through Juliana Kind Food, she shares that passion via the workshops for enthusiasts and the private chef service, bringing plant-based cooking to anyone curious to try it. Her profile combines business rigour and an international outlook with environmental and animal-rights awareness.
Javier Rodríguez Lozano
Javi is co-founder of Juliana Kind Food, where he has designed and prepared healthy, 100% plant-based ready meals since 2020, while also managing the shop commercially and operationally. He is a chef trained at the Escuela Superior de Hostelería de Barcelona (ESHOB); his international background includes time spent in restaurants in Singapore, deepening his knowledge of Southeast Asian cuisine. A great communicator and proactive by nature, he complements his culinary side with front-of-house and bar experience, giving him a cross-cutting view of the different areas of a business. He now puts all of that experience at the service of anyone who wants to learn to cook delicious, healthy food, or simply enjoy a quality plant-based meal without cooking it themselves.
Book your spot
If you'd like us to cook for you, or you fancy learning to cook delicious plant-based dishes, get in touch with no obligation and we'll tell you how it works.